Sponsored search and sponsored products built commerce media. But as the easy money isn't so easy anymore, the next wave of growth will come from places that don’t look like ad inventory, like the moments customers already have with you: the birthday email, the loyalty milestone, the thank-you after a purchase.

Taylor Kaplan, who leads global business development and strategic partnerships for Klarna Ads, joins Saket Mehta, CRO of Nift, for a candid conversation about turning those moments into revenue without hurting the customer experience. Saket brings the wider view from the advertiser side. Taylor brings the view of the partner who had to make it work inside a large organization. The last ten minutes are open to your questions.